Thought of the Day - Brand Names Matter

According to my 20 lb. reference dictionary "Cavalier" (adj.) means "given to airy dismissal of things worthy of attention".  I'm not real certain that I want my fire protection company to describe itself that way.

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Of course, as a noun "Cavalier" can mean either a raised, fortified structure or a mounted soldier of rank (a knight).  So, what are they really trying to say?